Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it. Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. The future of retail is the integration of Internet and digital services with the retail network.

The new information technology, Internet and e-mail, have practically eliminated the physical costs of communications. No matter the product or service you provide, there is a great chance that it’s a commodity, or at the least, you have many comparable competitors. Thus, differentiation has to take another route. That route is content. When your brand tells a great story, consumers begin to trust and like you. That emotional response is key to conversion in the modern marketing world.